What is Viral Marketing? And what can it do for my company?

Viral Marketing is a marketing strategy that focuses on spreading information and opinions about a product or service from person to person, especially through innovative and unconventional means. Viral marketing can benefit your brand through:

Increasing consumers’ familiarity with your product through in-person demonstrations — where prospective customers can see the product, feel it, taste it, and experience it. It’s all about creating a memory.
Developing loyal fans through exposure and educating prospective customers as to why YOUR product is better, different, more satisfying, etc.
Nurturing customer interest through incentives, premiums, collateral information, and branded promotional items (t-shirts, pens, etc.)
Participating through sponsorship of non-profit and charity events is not only a way to give back to the community at large, it’s also a unique and very effective marketing tool. Bonus: it’s often tax deductible!


“Annette is a passionate emissary who takes the time to learn the details of a product line. She has enthusiastically represented our products
and helped to build brand awareness at many high-profile events across the Southeast.” – Craig Stanley, National Sales Manager, DeWafelbakkers